Case Study #1: Customer Retention

Hungry for Direct Marketing That Works?

If you're looking to improve the response on your next direct marketing campaign, we can help. Adding a small food gift gets the prospect's attention and encourages a quick snack break to read your enclosed marketing materials. If you've got a unique marketing idea, we'll work with you to make it a success. Our bakers can create pastries and cakes tailored to your message, on a one-time or recurring basis. If you can imagine it, we can bake it!

Taking a Bite Out of Turnover: CorVirtus' Direct Marketing Campaign

The CorVirtus case illustrates how we work with you to develop custom solutions that meet your needs and exceed your goals.

CorVirtus is an HR consulting firm specializing in prescreening employees in the restaurant business. Standing out from the crowd was the goal for them. They had a list of good prospects and a proven service to offer, but they realized that only about 3% of direct mailings generate a response.

CorVirtus needed to get its prospects interested in learning more about their service, which helps control employee turnover. We worked with their marketing department to pair our apple turnovers with their messaging. Each prospect received a turnover along with an informational card that read, "Take a bite out of turnover", a business card, and a reprinted magazine article that talked about CorVirtus.

The company gauged the success of the campaign by including a special offer of a free month of service to anyone who mentioned the turnover. We designed everything to fit inside a flat-rate Small Video Box from the U.S. Postal Service to minimize the shipping costs. Start working with us on a exclusive direct marketing campaign today!

We'd be happy to talk you about your ideas for a distinctive employee reward!

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