A merger or acquisition is a tricky time in the life of a business. According to some reports, about 80% of all mergers fail, largely due to poor communication. Both internally and externally, a dedicated rebranding strategy is crucial to success of an acquisition or merger. 

 Smart companies take a proactive role in communicating with stakeholders, customers and employees about upcoming changes. They use the rebranding as an opportunity to strategically market their new mission. 

Reach out to new customers: Make your debut in a new market with a rebranding campaign designed to bring in new business. 

Reconnect with your existing client base: Let them know nothing but positive change is on the horizon. Send them a sweet gift to thank them for their continued loyalty. 

Appreciate your employees: A merger can be stressful for your staff – reassure them with an internal campaign that both communicates changes truthfully and excites people around your shared mission. 

Smart Rebranding: Envigo Sends 1000 Cupcakes 

When Huntingdon Life Services and Harlan Laboratories along with three subsidiary companies all became Envigo, their marketing team knew it was important to get out the message in the right way. 

 Their multichannel rebranding campaign took the form of press releases, published articles on industry websites and logo cupcakes – specifically, over 1000 cupcakes were sent to 27 different locations in the US and Canada. It sounds complicated and stressful, but 1-800-Bakery helps companies enhance their rebranding campaigns with unique and tasty logo cookies, logo cakes, custom logo gift baskets and other bakery treats every day. 

 “Just send us a spreadsheet with the number of logo cookies (or other bakery treat) going to each location, along with the shipping addresses. We can take all the work involved in coordinating large orders off your hands.” 

– Chef Steve 

Envigo’s cupcakes were wrapped individually and thanks to our time-tested shipping methods, they all arrived on-time and in perfect condition. If you need cupcakes delivered, we know exactly how to get it done.